Fabiana Filippi continues its journey of celebrating cultural heritage, with the desire to portray a woman rich in values, deeply connected to her community, local arts, and the landscapes of the Umbrian region.
Shot in Deruta, a Renaissance town renowned for its ceramic craftsmanship, the Spring/Summer 2025 campaign, photographed by Leon Mark, captures the synergy between artisanal expertise and the know-how of the Fabiana Filippi family. The narrative unfolds within the Grazia Deruta foundry, a historic workshop that still preserves the ancient tradition of ceramic-making. Among terracotta pieces in their raw form, evoking the key garments of the season, the collection’s signature color palette and the sinuous hourglass silhouettes come to life. The organic and natural elements, which lie at the heart of both the brand and its homeland, emerge through the campaign imagery in a way that is expressive rather than literal.
A refined narrative of femininity, delicately suspended between the ideal and the tangible, embracing the noblest essence of materiality. A sophisticated woman, capable of self-determination with grace and harmony, weaving elegance and modernity, without ever betraying the deep cultural values that define her.