L’Oréal Paris announced Yasmine Sabri, the award-winning Egyptian actress and regional icon, as its new ambassador for the Middle East. A symbol of modern Arab womanhood, Sabri makes her debut in the “Women of Worth” campaign — a bold initiative that redefines what it means to be a woman today.
Known for her resilience, elegance, and unwavering advocacy for women’s empowerment, Yasmine Sabri brings her voice to a movement that challenges outdated narratives about women’s roles in society. Launched by L’Oréal Paris in 2020, the Women of Worth program is dedicated to spotlighting women who embody compassion, strength, and a relentless drive to uplift their communities. Through grants, mentorship, and visibility, the initiative celebrates women across diverse backgrounds who are making a meaningful impact — proving that worth is not measured in one way but defined by each woman for herself.
Yasmine sabri’s own journey exemplifies this vision. From acclaimed performances in cinema to her philanthropic work across the Arab world, she is a woman who has continuously redefined her own story. Her initiatives, such as Enti El Aham and Unlock Her Future, have empowered thousands of women and girls — reinforcing the idea that true worth comes from within, not from conforming to any societal mold.
“Becoming an ambassador for L’Oréal Paris is more than lending my face to a campaign—it’s a partnership rooted in shared values of empowerment and authenticity,” says Yasmine Sabri. “Together, we’ll amplify the voices of women leading change and remind every woman that her worth is hers to define.”
