American artist Zaria Forman has joined Vacheron Constantin’s “One of Not Many” talent circle alongside Benjamin Clementine, Ora Ito, Cory Richards and Yiqing Yin. She is becoming the new face of the Overseas collection, for which the advertising campaign was produced in Iceland. During the shoot, Zaria Forman once again collected her own images and memories, constituting the raw material for a series of drawings, video work, and sculpture, entitled Fellsfjara, Iceland, of which work no. 3 was created for Vacheron Constantin.
“The quest for excellence and a taste for adventure, passion and innovation, elegance and tradition, art and culture in all their forms have characterised the spirit of our Maison since its founding in 1755. This visionary, sensitive and demanding outlook is reflected in Zaria Forman’s artistic approach and territory of expression. She is a socially committed artist keenly aware that art conveys emotions and eager to share Beauty with the public”,Louis Ferla, CEO Vacheron Constantin.
Through her majestic and grandiose pastel works based on some of the world’s most remote places, American artist Zaria Forman testifies to the impact of changing landscapes. A committed and uncompromising explorer, she has become the new face of Vacheron Constantin’s “One of Not Many” campaign and embodies the Overseas collection alongside Cory Richards.