LUMINOUS SILK is the iconic Giorgio Armani foundation. Once the preserve of make-up artists – this foundation is dubbed “the best-kept secret” among make-up artists – two decades since its creation, LUMINOUS SILK’s flawless luminosity is now achievable for all. With formulations inspired by silk’s refined texture, all six products within the LUMINOUS SILK range embody the Giorgio Armani philosophy of enhancing natural beauty.
Making its debut as part of the range is LUMINOUS SILK GLOW BLUSH. Formulated with a soft, silky texture, it delivers the perfect dose of radiant color to the cheeks, combined with LUMINOUS SILK’s natural glow. In seven skin-enhancing shades, LUMINOUS SILK GLOW BLUSH brings a new, colorful facet of radiance to the LUMINOUS SILK range.
With this new addition, the LUMINOUS SILK range is now composed of six skin-enhancing products. LUMINOUS SILK HYDRATING PRIMER creates the perfect canvas for foundation, while LUMINOUS SILK FOUNDATION, in up to 40 shades, achieves a flawless result. To correct and highlight, LUMINOUS SILK CONCEALER offers a flawless, mistake-proof result. LUMINOUS SILK GLOW FUSION POWDER creates a radiance that endures, while FLUID SHEER’s liquid formula highlights or adds color.
LUMINOUS SILK GLOW BLUSH – THE NEW RADIANT CHEEK COLOR
The latest addition to the LUMINOUS SILK range, the innovative LUMINOUS SILK GLOW BLUSH combines the perfect dose of radiant color with the natural LUMINOUS SILK skin finish. Effortless to apply, with a “no faux pas” result, the LUMINOUS SILK GLOW BLUSH formula makes it intuitive for everyone to achieve the perfected LUMINOUS SILK complexion.
The blush is formulated with a unique silk filler technology that creates an ultra-soft, silky texture when applied to the skin. The spherical light reflecting pigments allow light to evenly bounce off the face. Without the spherical pigments, light would be reflecting in one direction only, but with those light is scattered in many directions, for a diffused, soft-focus effect. These specific pigments “drape” the skin and creates LUMINOUS SILK GLOW BLUSH’s flattering, blurring effect. The blush is also formulated with mica 2.0 technology, which creates a natural and transparent, satin-like radiance.
In a range of seven skin-flattering shades, LUMINIOUS SILK GLOW BLUSH’s tones span pinks, to corals and reds, to beige and plum. Intended to suit every skin tone, the ideal LUMINOUS SILK GLOW BLUSH shade can be found by matching the blush’s hue to one’s natural lip color.
The Giorgio Armani monogram is embossed into the LUMINIOUS SILK GLOW BLUSH’s surface and adorns its sleek black case.
LUMINOUS SILK FOUNDATION – THE SECRET TO A FLAWLESS, LUMINOUS COMPLEXION
LUMINOUS SILK FOUNDATION was the first expression of Giorgio Armani’s philosophy of perfecting the complexion with the lightest touch. This true innovation in make-up fuses a perfected and radiant finish with a formulation that dresses the face in light. The foundation’s shade range spans 40 nuanced colors, with a LUMINOUS SILK FOUNDATION conceived to suit each skin tone and skin type.
LUMINOUS SILK FOUNDATION’s fluid, non-masking texture reveals the complexion’s natural luminosity. Blended with a unique fine-milling process, the formula evenly weaves together high-purity pigments with a translucent base, to achieve an optimized color effect with just the right amount of pigment. Within this precisely crafted formula, glycerin provides hydration.
The LUMINOUS SILK FOUNDATION mistake-proof finish makes it a must-have product for achieving a perfected, luminous look. Its finish can also be tailored to each skin type, from oily and combination, to dry and sensitive skin. Created with Micro-fil™ Technology, the foundation offers a delicate sensation on the skin, that feels like silk. Whether applied lightly, or layered for greater coverage, the foundation’s oil-free yet hydrating formula is easily buildable.
LUMINOUS SILK FOUNDATION is effortless to apply as part of an everyday routine. It is available in both 30ml and 18ml bottles, with the smaller size ideal for creating a perfect, radiant complexion on-the-go.
LUMINOUS SILK CONCEALER – THE PERFECT, VERSATILE COVERAGE
LUMINOUS SILK MULTI-PURPOSE CONCEALER, in up to 23 shades, conceals and highlights while delivering radiance. The concealer offers a flawless, mistake-proof result while being lightweight and comfortable to wear.
Its unique formula conceals under-eye circles, redness, and imperfections, while highlighting the skin. LUMINOUS SILK MULTI-PURPOSE CONCEALER achieves this versatility thanks to its ultra-fine texture, combined with an intensely pigmented formula. The formula is composed of amino acid-coated mineral pigments and light-as-air microspheres, ensuring coverage without any heaviness, so the formula does not crease or settle into fine lines. Glycerin and vitamin E contribute to the formula’s 24-hour hydration, while caffeine reduces the appearance of dark circles and puffiness around the eyes. Fillers lend radiance, while blurring the appearance of fine lines.
The concealer’s applicator allows for a bespoke finish. Targeted areas can be concealed with the applicator’s tip, while using the flat surface adds radiance and brightness, before blending with the fingertips or a brush.
COMPLETE THE LUMINOUS SILK ROUTINE, FOR THE ULTIMATE ARMANI GLOW
No longer only the preserve of make-up artists, the LUMINOUS SILK routine creates a perfected complexion. It makes achieving the iconic Armani glow effortless for every skin tone.
PREPARE
Prime the skin for make-up application with LUMINOUS SILK HYDRATING PRIMER. Apply using fingertips and blend into the skin, ensuring coverage of each part of the face, around the nose, around the lips, forehead, and towards the neck.
PERFECT
Apply LUMINOUS SILK FOUNDATION to correct, unify, and perfect the complexion, for radiant skin. Test two or three shades on the jawline to find the ideal shade, by seeing which tone blends best with the skin color of your face and neck. Create a flawless, even finish by applying the foundation with the Giorgio Armani BLENDER BRUSH.
Blend LUMINOUS SILK MULTI-PURPOSE CONCEALER alone, or after applying foundation, to conceal, highlight, or erase. To perfectly cover dark circles, a peach-toned shade will neutralize dullness, while following with a lighter shade will balance the tones to create a perfect finish.
ENHANCE
Highlight and accentuate your features with FLUID SHEER, a multi-purpose liquid highlighter, bronzer, and blush in seven shades. Apply to the cheekbones to highlight, to the apples of the cheeks as a blush, or blend with foundation to bring warmth to the complexion.
Buff LUMINOUS SILK GLOW BLUSH onto the cheeks to create a radiant, healthy color with a blurring effect. This long-lasting blush achieves a perfect dose of color combined with the LUMINOUS SILK luminosity.
LUMINOUS SILK GLOW FUSION POWDER acts as the finishing touch to create an enduring Armani glow. Its luminous finish offers long-lasting radiance.
