Stella McCartney is releasing a capsule supporting Greenpeace’s campaign to stop deforestation in the Amazon, which is fuelled by industrial agriculture and meat production. The initiative embodies a shared commitment to protecting the planet and wildlife, and jointly celebrates the two organisations’ respective 20th and 50th anniversaries. Launched as part of the Summer 2021 collection, the Stella x Greenpeace capsule pieces feature graphics inspired by vintage eco activist designs on two t-shirts and two sweatshirts made from a soft organic cotton in pale blue and white marble colourways.
“Stella McCartney has been a vegetarian brand since day one, and I could not be prouder to support an incredible organisation like Greenpeace to celebrate our anniversaries and raise awareness of this urgent issue. I hope things do not return to normal in 2021 – rather, I hope we return to life more mindful, particularly when it comes to our decisions. Precious forests, like the Amazon, should not be destroyed to produce industrial meat sold around the world. Simply reducing meat in your diet can help protect the Amazon from deforestation and safeguard this vital ecosystem and our climate for future generations,” says Stella McCartney.
Inspired by its McCartney A to Z Manifesto, Stella McCartney is going into its 20th year more committed than ever to bringing a conscience to the fashion industry – staying accountable to its sustainable values and using the most desirable luxury products to communicate messages of positive change. Evolving its conscious leadership through innovation and investment in new materials, the brand has never used leather, feathers, fur or exotic skins since it was founded in 2001 – with all of its shoes and accessories entirely vegan, including its iconic Falabella bag.