Kayfi, an illustrious modestish fashion label based in Dubai, has emerged to satisfy this ever-growing market demand. This label’s ingenious and transformative method of modest design is aimed at women who cherish a distinct and confident aesthetic while staying true to themselves.
This burgeoning brand is relentlessly defining the grey area between modesty and modernity. With this purpose in mind, they have recently launched a new collection, Shades of Purple, to articulate a vision of splicing the practical and the artistic expression of fashion; with an emphasis on creating garments with unique concepts in the realm of youth culture in the modern context.
Shades of Purple is mainly inspired by the magnificent mountain ranges in Pakistan that feature a variety of delicate materials, craft patterns of woven and knitted fabrics, and invigorating seasonal colours. Kayfi has taken this splendid heritage into the contemporary scene while preserving its minimalistic concept by incorporating block colours and coordinating sets that are distinctive to the local brand.
The collection is specifically dedicated to the strong, independent, and fashionable woman who values her own principles and standpoint in life above anything else. She expresses this by dressing in empowering brilliant colours and strutting down the streets of the Middle East with style and conviction.