Since 1937, throughout its legendary history, the Maison Vivier has been given reality to women’s dreams with its innovative, visionary creations. Heritage that Gherardo Felloni, Creative Director of the Maison, highlights in the collection.
The pop-up
Maison Vivier opens the doors of a dream-like Parisian home where flowers have taken over and welcomes its guests for a pause in poetic and elegant settings. Flower Invasion celebrates femininity: this is a tribute to the unique Parisian allure of Roger Vivier, to the spirited elegance of its collections, to the endless creativity of a Maison with precious codes and a genuine contemporary aesthetic. The delicate colors and perfumes of fresh flowers subtly suggest the renewal brought by Spring, endless innovation, and beauty, symbolic of the Maison’s heritage. Roses, carnations, hydrangeas, camelia, eucalyptus — among others — form a forest-like bouquet, a feast of hues ranging from water green, white and red to the legendary Vivier pink. The colors of Flower Invasion pervade its set design: the furniture, woodworks and moldings are architectural codes of Parisian interiors, which further underline the structure and precision of the extraordinary craftsmanship of the Maison’s artisans. Flower Invasion mirrors chromatic and design aspects of the Spring-Summer 2023 collection. According to Roger Vivier’s creative director, Gherardo Felloni, the use of bright hues reflects a pillar of the brand, as “color is fundamental to expressing emotion through an accessory”.
One of a kind
To further celebrate this special rendez-vous, the Maison Vivier introduces One of a Kind. Feminine and sophisticated, Viv’ Choc Bag is a new icon of the Maison designed by Gherardo Felloni. The creation of a new statement bag began by imagining how emblematic Roger Vivier codes could be articulated with instant yet timeless allure. This very limited and exclusive capsule is composed by three embroidered Viv’ Choc bags. The delicate crochet flowers hand embroidered on a flower lace and adorned with strass underlines all the savoir-faire and crafts of the Maison Vivier.
Flower Invasion is a floral-themed pop-up concept, which is blossomed at level Shoes Dubai to mark the launch of the Spring-Summer 2023 collection.
