Introduction: An expression of the unexpected
The Prada Paradoxe fragrances are expressions of the unexpected, paying homage to the creative and innovative spirit of Prada. Introducing Paradoxe Virtual Flower, the new feminine fragrance by Prada Beauty.
The Concept: Rethinking florality
Prada Paradoxe Virtual Flower rethinks one of the most famous symbols of femininity and codes of perfumery: florality. A fragrance that expands the boundaries of sensory perception and challenges the understanding of reality, with its fresh and floral signature.
Beyond a fragrance, Prada Paradoxe Virtual Flower is a quest for the avant-garde, an evolution of the daring spirit of Prada Paradoxe femininity that challenges the status quo, a dialogue between ultra realism and the virtual dimension.
In rethinking the classic attributes of floral notes, Paradoxe Virtual Flower is a metaphor for innovation that combines tech precision with human intuition. It sparks a provocative dialogue, reimagining perceptions of the possibilities of modern femininity.
The Juice: A modern olfactory journey
Crafted by master perfumers Nadège Le Garlantezec, Shyamala Maisondieu, and Antoine Maisondieu, Prada Paradoxe Virtual Flower opens a new perspective on florality through the focus on one of perfumery’s most sophisticated flowers: jasmine.
The floral musky fragrance, which captures the airy and luminous scent of jasmine as it exists in nature, unfolds with fresh and zesty top notes of Vert de Bergamot from Italy, extracted through a cold expression of the zest and molecular distillation of the essential oil, a meticulous extraction process that reveals the greenest facets of Bergamot.
It is then followed by lively heart notes of Neroli, and a unique Jasmine accord. The fragrance is anchored by base notes of Serenolide™ Musk and Ambrette. This clean and comforting combination evokes a second-skin sensation, enveloping the wearer in a soothing embrace. Virtual Flower is a modern olfactory journey from its refreshing opening to its intimate dry down.
The AI: Jasmine Artificial Intelligence accord
The development of the Jasmine AI accord was realized in a groundbreaking approach, reconciling creativity and technology.
Utilizing a micro-lab of a thousand vials of jasmine accord, master perfumers Nadège Le Garlantezec, Shyamala Maisondieu, and Antoine Maisondieu worked with Artificial Intelligence as a creative partner to craft an accord that authentically captures the airy, lively scent of the jasmine flower as it blooms in nature. This process of experimentation and iteration pushed the boundaries of creativity, leading to unexpected and innovative iterations of the precious accord. The Jasmine AI accord, enriched with Neroli, creates a lively and harmonious floral heart that captivates the senses.
“With Virtual Flower, we are reinventing Paradoxe. My team and I used an artificial intelligence tool – for us, this was a way of pushing the limits of creativity.
At Givaudan, we have a specialized AI tool that intuitively facilitates co-creation, enabling a dynamic exchange between the perfumer and the AI, a real co-creation. It offers a vast array of possibilities, allowing us to explore new olfactory territories by suggesting surprising combinations of raw materials in varying quantities.
Working on Paradoxe Virtual Flower marked my first experience using AI to help create a fragrance, and I thoroughly enjoyed it.” – Nadège Le Garlantezec, Perfumer
The Bottle: An embodiment of perpetual reinvention
The Prada Paradoxe bottle is reimagined for Paradoxe Virtual Flower in an encapsulation of the brand’s ethos of perpetual reinvention and contrast. In a shift from traditional perfume bottle architecture, the flacon is minimal and delicate at first glance, inspired by the original iconic Prada triangle logo disruptively designed to rest on its side. The accents of the intense black logo are presented on a fresh light pink hue that suggests the sensorial florality of the fragrance. The bottle is finished with ‘Paradoxe Virtual Flower’ on the bottle’s top chamfer.
In a similar evolution, the Prada Paradoxe Virtual Flower outer box is etched to echo the brand’s signature Saffiano leather cross-hatching. An interplay of the fragrance’s pink hue and a semi-shine, intense black unite in the Prada logo, partially obscured by the white Virtual Flower label – a symbol of the brand’s nod to this radical new expression of femininity.
