Boucheron is delighted to welcome Pierre Niney as a Friend of the Maison. Teaming up with the French actor Pierre Niney seems like a natural move. This alliance is rooted in common values like creativity and the bold expression of individuality. But it also reflects a shared characteristic—the gift of being serious, without taking oneself too seriously. And that equation sums up Boucheron’s attitude as much as the actor’s.
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