Peacefull, the skincare brand from the region, for the region, launched its Peptide Eye Cream at The St. Regis, Abu Dhabi on 28th February 2022. In celebration of the fourth addition to the jade-inspired Peacefull Hya, Centella! range, Peacefull curated a beautiful launch moment for all in attendance.
For all glow catchers, the Peptide Eye Cream is a hero product. The sherbet formulation is quickly absorbed, leaving the skin feeling silky and buttery whilst still delivering advanced moisturizing benefits and instant brightening, lifting and cooling through its active ingredients; Peptides, Sodium Hyaluronate and Centella Asiatica (Cica). Furthermore, the lightweight texture is perfect for the region’s climate and gives the skin extra hydration, with no sticky, greasy or oily residue.
When discussing the launch of the eye cream, Salama Mohamed, the Founder and Creative Director of Peacefull, explained that the Peptide Eye Cream, the fourth product of the Peacefull range, was a natural and organic extension that not only delivers results but forms the basic building blocks of a skincare routine. “At Peacefull, we are all about products that make you glow from within and although often overlooked, using an eye cream is such an essential step in any skincare routine. The Peptide Eye Cream helps combat early signs of ageing, wrinkles and dark circles, and we felt it was the perfect addition to our Hya, Centella! range. To get the best out of it, make sure to use it right after the face wash,” said Salama.
Located at the lavish West Corniche, The St. Regis Abu Dhabi set the perfect stage for a spectacular 360° skyline view, within the expansive blue skies of the capital city and an inviting seated Afternoon Tea ritual. Guests revelled into history, experiencing one of the hotel’s treasured moments, the tradition of Afternoon Tea, which has been celebrated by The St. Regis brand since the early 19th century. Its heritage goes back to Caroline Astor, the mother of The St. Regis founder, John Jacob Astor IV, who would gather her closest friends and confidants for tea at The St. Regis New York. Since its launch in 1904, the legacy continues to remain a key part of the brand’s heritage to this day. The exceptional team at The St. Regis Abu Dhabi created a special tea blend just for the launch, inspired by the key ingredients from the Peptide Eye Cream and adhering to the brand’s mission of “being at peace with yourself and your skin”. Similarly to the ritual of transitioning from day to evening, the event wound down with a sparkling beverage sabering at The Abu Dhabi Suite, allowing all invited to unwind and appreciate the moment.
Peacefull believes that what it leaves out of its products is just as important as what is put into them. The Peptide Eye Cream is free of animal byproducts, including parabens, sulfates, phthalates and synthetic fragrances and is dermatologically tested and approved by ESMA, the highest standardization, for all skin types, including sensitive skin. This gluten-free science-based formulation, backed by scientific research and balanced by botanicals, has also undergone a skincare boot camp! Think heat resilience within a 50-degree chamber for three months to ensure it can endure sun-baked conditions of the region.
Created for all skin types 18 and up, Peacefull continues to usher in a new age of skincare for the region, celebrating everyone inside and out and encouraging all to love and nurture the skin they are in.