For Olivia von Halle, This autumn, exquisite fabric takes precedence in the PureCash collection, which consists of four brand-new, minimally rendered silhouettes crafted from the label’s next-generation 100-per-cent cashmere. Uniquely woven from the longest, finest yarns to deliver a softness beyond compare, this exclusive fabric invites you to experience luxury in its purest, most sincere form.
Nothing less, and nothing more..
Since launching in 2011, Olivia von Halle has attracted international renown for its unapologetically opulent silk loungewear, often wrought in splashy prints and beloved by the most glamorous women across the globe. Over time, the London-based brand’s offering has expanded to include a selection of minimal sports-luxe tracksuits spun from silk cashmere that have become the A-list airport uniform of choice.
Given the unwavering demand for those softer, more dialed-down pieces, The Brand is delighted to now introduce its next generation of cashmere, the PureCash collection, to sit alongside those silk-cashmere essentials. Reaffirming the brand’s commitment to crafting loungewear pieces of unrivalled quality, these pared-back garments are crafted from cashmere that has been painstakingly woven, rather than knitted, for a uniquely soft, utilitarian-luxe feel.
In suitably minimalist fashion, the PureCash collection is an ultra-refined edit of just four silhouettes, each in homage to an icon of understated dressing. The Radziwill pyjama, so named after the late Lee Radziwill, comprises a long-sleeved shirt with a classic point-collar and a drawstring tapered trouser with elasticated hems. The Vanderbilt, meanwhile, nods to the alwayselegant Gloria Vanderbilt, a fellow Capote ‘Swan’, and consists of a long-sleeved camp-collar shirt and loose-fit trouser.
The Brand eye mask is also reimagined in 100-per-cent cashmere as the Audrey in tribute to Audrey Hepburn, who lent a touch of glamour to the bedtime accessory in 1961’s Breakfast at Tiffany’s. Finally, the Logan robe – a full-length shawlcollar creation that exudes quiet confidence – is a tongue-in-cheek tribute to the award-winning TV show that spurred the current fascination for if-you-know-luxury, which this collection perfectly encapsulates.
Founder Olivia von Halle
Each piece is presented in three hushed shades: a deep-navy Osaka, a soft-beige Muscat and an ivory Aspen.“Sumptuous fabric has always been our lifeblood at Olivia von Halle, and we’re super delighted to offer our discerning customers this exclusive-tous woven cashmere, which has been in the works for some time,” “We really wanted the craftsmanship to sing here, so we’ve stripped everything right back to basics – muted tones, streamlined silhouettes. It’s the very essence of low-key luxury.”Olivia von Halle