Damas Jewellery, the Middle East’s pioneering house of jewellery design, is expanding its revolutionary GAIA collection—the region’s first and finest lab-grown diamond range—through an exciting new collaboration with social media sensation Noor Stars .
Noor Stars will journey through her wedding celebrations as the Friend of the Brand, showcasing how GAIA’s sustainable brilliance elevates every moment.
Since its groundbreaking launch in 2021, GAIA has redefined luxury with its ethically crafted, pristine diamonds that mirror nature’s brilliance through innovative technology. Each piece in the collection reflects exquisite craftsmanship and thoughtful elegance, now further enhanced with contemporary designs to celebrate the modern woman.
The Diamond of Tomorrow for the Woman of Tomorrow
GAIA’s lab-grown diamonds are authentically created by replicating Earth’s natural diamond-forming process, offering a sustainable alternative without compromising on quality. Certified by international gemological experts like HRD Antwerp, every GAIA diamond embodies the timeless 4Cs—Cut, Clarity, Colour, and Carat—while introducing a revolutionary 5th C: Choice.
Noor Stars x GAIA: A Celebration of Modern Love & Conscious Luxury
As Noor Stars embarks on her wedding journey, she will showcase the versatility and brilliance of GAIA’s lab-grown diamonds, proving that sustainable diamonds can dazzle across bridal, occasion and everyday wear. From intimate occasions to grand celebrations, Noor will showcase how GAIA’s designs bring conscious luxury to life’s most precious moments. “I am thrilled and honored to represent GAIA, a brand by Damas which celebrates timeless beauty for the woman of tomorrow” says Noor Stars .
The GAIA Woman: A Modern Woman Who Stands Out
Curated for the women of tomorrow, GAIA mirrors the women it adorns—confident, cultured, and radiant. The collection offers an array of must-have pieces designed for both day and night, ensuring every woman finds her perfect match.
