Nissan has announced the launch of the 2021 Nissan KICKS in the Middle East, refreshed with style and technology upgrades designed to meet the growing needs of urban customers in the region. Placing a large focus on enhancing connectivity, innovation and personalization, the 2021 Nissan KICKS allows drivers to further express their personal style as they cut through the city with precise handling and available advanced driver assist features.
Since its introduction to the region in 2017 as the entry model to Nissan’s lineup of crossovers and SUVs, KICKS has attracted young, enthusiastic drivers to the brand. It quickly established a reputation for offering an impressive array of class-leading features with equally attractive value – even securing 11% year-on-year market share increase in the SUV-B segment during fiscal year 2020 (April 2020 – March 2021).
Maintaining that momentum, the 2021 Nissan KICKS has been refreshed with updates to provide even more features, technology, customized style and value that buyers seek in a compact crossover. The exterior sees an aesthetic upgrade with the integration of Nissan’s Double V-motion grille, new front and rear bumpers and an array of bold new colors, including new two-tone combinations. The updated interior features a new center console, new seating and trim materials, Apple CarPlay® and Android Auto™ compatibility and BOSE headrest speakers.
The 2021 Nissan KICKS also includes a number of Nissan Intelligent Mobility (NIM) technology upgrades such as Intelligent Around View® Monitor, as well as Forward Collision Warning, Automatic Emergency Braking, Blind Spot Warning and Rear Cross Traffic Alert. All of these class-leading features are complemented by upgraded chassis control to provide superior ride comfort and control.
Thierry Sabbagh, Managing Director, Nissan Middle East said: “The Nissan KICKS has always had a finger on the pulse of the young urban commuter, combining style and technology with a value for money that has made it a fast favorite in the region. The 2021 Nissan KICKS dials up both connectivity and customization while infusing it with the latest Nissan Intelligent Mobility technology – making this an even more formidable model within the SUV-B segment.”
“The popularity of KICKS is reflective of the increasing customer demand for crossover SUVs, as they seek space and versatility akin to SUVs, with the size and practicality of a sedan. These expectations, coupled with growing desire amongst younger drivers to always stay connected, have helped us create a refreshed 2021 Nissan KICKS – and we are excited to see our customers across the region take this nimble model out on the streets,” he continued.