Missoni is delighted to present model Irina Shaykh, as the face of their latest Spring Summer 2024 advertising campaign. The backdrop which sets the stage for the SS24 advertising campaign, captured by Drew Vickers, is a place where light and brightness make this imaginary world come alive enhancing values like spontaneity and positivity.
The leitmotif of the SS24 fashion show now interweaves through the visuals of the campaign. The themes and textures pay homage to tradition while expressing a new avant-garde; an effortless sophistication adorns the tulle garments and the broderie anglaise details, exploring the joys of matter, shape and color.
