adidas officially announced its partnership with Qatari runner Mariam Farid. The 24-year-old is the first-ever Qatari sportswoman to land a deal with the brand and is the latest addition to the growing list of regional female athletes and ambassadors to have signed with adidas.
This announcement comes as adidas launches the next chapter of its Impossible is Nothing journey with the announcement of its biggest ever commitment to women. Driven by the spirit of rebellious optimism and the belief that sport has the power to change lives, this season, adidas aims to continue being an ally to all women who are breaking down barriers and driving gender equity, on and off the field of play.
Supporting those creating new possibilities in sport and beyond has been a vital commitment for adidas, with the brand taking several steps to ensure regional and local sports communities are well represented and supported.
Commenting on the announcement, Senior Director Brand adidas MENA, Vicki Fitzsimons said “We’re delighted to partner with someone who lives and breathes our brand mantra. Mariam represents everything Impossible is Nothing stands for and she is an inspiration to young females across the country. We see her positive influence and are confident this partnership inspires the next generation of Qatari female athletes to keep making the impossible possible and we’re excited to embark on this journey together.”
Mariam stated “It’s a feeling of immense pride and excitement to be joining the adidas family. I see the brand’s efforts in driving change and making the impossible possible for all athletes and I’m excited to be a part of it. Special thanks to them for the continuous efforts in embracing inclusivity and unity when it comes to sport, and I hope to inspire young girls to pursue their path in sports and beyond.”