In the light of a pure sky rising over the city ascends the elegant silhouette of 724. Urban landscapes and their surrounding architecture overtly influenced the graphic aesthetic of this musky floral eau de parfum. Luminous, vibrant and comfortably addictive, 724 invites you to feel the city rhythm.
Find facets of the metropolis in 724. 724 feels like the lights of the city at 4 A.M., still burning bright to welcome your momentary transit through its embrace. 724 feels like the sparkle of the noon sun glancing off mirrored skyscrapers, concealing the hustle and bustle of the people inside. 724 feels like the crispness of fresh tablecloths and the clink of cheers at that new restaurant opening.