Le Parfum was first launched in 2011 by the Lebanese couturier Elie Saab. It took the designer two years to develop and perfect the scent before he released it to the world. The perfume was developed together with the acknowledged French perfumer Francis Kurkdjian who helped Elie interpret his vision in to a scent. The inspiration behind the fragrance is Elie Saab’s own childhood memories – the scent of flowers in his family’s Mediterranean garden – that transcribes the duality of its universe: light of the orient and modernity of the west.
“What I found fascinating working for Elie Saab was the idea of interpreting light: I didn’t have any specific images in mind – just sensations: the whiteness of the sun at its zenith, radiant femininity, a modern interpretation of voluptuousness…” -Francis Kurkdjian
The result was a woody floral scent with top notes of sparkling orange blossom, encompassing jasmine absolute in the middle, and a base of patchouli, cedar, rose and addictive honey. The composition is pure, sensual, and timeless. The very first year the perfume was released it scooped the coveted Fragrance Foundation Award for Best New Fragrance in the UK, the US and France. Today, ten years later, the perfume is still preferred for its powerful femininity and harmonious elegance.