MALONE SOULIERS UNVEILS AW24 MAIN CAMPAIGN: L’APPARTAMENTO
Malone Souliers’ AW24 Main Collection embodies the modernity, heritage and enduring elegance of Italy’s mid-century architecture and its design icons.
A tale of simplicity and sophistication, AW24’s campaign “ L’Appartamento ” captures fleeting moments within metaphysical spaces. Natural light and shadows appear, highlighting different moments of a daily life. Against a backdrop of quotidian objects and varied textures, a mesmerising interplay of stillness and motion unfolds: the graceful movements of a woman pensively wandering, her shoe collection removed and artfully placed, whilst her handbags take the spotlight as objets d’art.
“Getting to source and picture the collection against some of our favorite designers’ pieces has been such a joy. We wanted to highlight the synergy between the shoes and the objects, of which informed not just the seasonal inspiration but our personal design aesthetic as well”, explain Co- Creative Directors Coco Fong and Valerio Bava.
