In 2023, the urge for a new world has never been so strong. It’s time to join the ride, right now.
With its new fragrance Idôle Now, Lancôme stands up for a committed perfumery while thoroughly embodying the values of the Idôle community; accomplished, strong and ready to take the world.
Dedicated to the new generation of women shaking up the rules of empowerment, Idôle Now is inspired by a brighter future and expresses through its floral fragrance and campaign the exhilarating urge to join the unstoppable movement of a collective of women gathering their strength and unleashing their power.
Idôle Now expresses the perfect symbiosis between high quality natural ingredients and science to create bolder and richer fragrances. This new variation is richer, bolder and more committed than ever thanks to a trio of iconic ingredients augmented by sciences: The uplifted Rose, The nature-print Orchid and The augmented Vanilla duo.