Introducing Natural Reflection, the Summer 2026 women’s campaign. An exploration of the paradox between raw wilderness and sharp architecture, elemental glamour and artisanal craft, the campaign channels the collection’s overarching spirit: an attraction of opposites, distilled into pure sensation.
At the edge of Joshua Tree, desert heat dissolves the horizon creating a surreal dreamscape; blending arid silence and molten glamour, the untouched and the precisely made. Summer unlocks time to indulge in the joy of friendship and adventure. Senses are heightened to the untamed beauty of nature; the heat of the midday sun on skin, the welcome cool touch of night as languid days drift away. Shot against the expansive, sun-drenched stillness of the Californian desert, the campaign unfolds around the Invisible House, whose mirrored facade disappears into its surroundings and reflects the landscape back on itself. The result is a series of images and film vignettes that are beautifully surreal – the Summer Collection is a mirage that becomes a reality.
“For this collection, I imagined a romantic innocence — summer infatuations, soft touches, the warmth of an embrace. Summer, for me, is freedom: an escape into nature, a journey through open air and raw landscapes, where every detail invites discovery to feel the emotion of the season.” Sandra Choi, Creative Director
The Summer 2026 collection draws its purest inspiration from the season itself: warm skin, intense sunlit colour and an essence of summer romance. The romance this season is an indulgence in technique and expert making. An attraction of opposites: innocence and provocation, glamour and the artisanal, the raw with the refined. Precious resin embellishments resembling rough-cut amber and diopsde gems, lend power and presence to the collection. Soft suede in lush jewel tones, tortoiseshell plexi and hand-woven raffia create a sensory dialogue.
The Summer 2026 hero styles that feature in the campaign include the GLACÉ MULE, a sculptural evolution of the iconic drop heel. The signature form is embedded within a translucent amber wedge, paired with a tortoiseshell plexi vamp for a jewel-like effect evocative of molten Murano glass. A playful reinterpretation of the drop heel, the JELLY DROP is a 50mm sandal rendered in lagoon blue, sunset orange and sparkling transparent. The CINCH bag evolves this season as both a study in craft and a celebration of colour; proposed in verdant clover green suede or intricate natural raffia and finished with a handle of rich beads and complex braided leather.
