GUESS announced the Spanish Argentine model, influencer, and TV star, Georgina Rodríguez as the face of the FW/23 GUESS and Marciano worldwide advertising campaign.
The new campaign was directed by Paul Marciano, Chief Creative Officer for GUESS?, Inc., and shot through the lens of Italian photographer and Forbes 30 under 30 nominees for Art and Culture, Nima Benati. “We wanted to capture a day in the life of Georgina, going behind the veil to catch a glimpse into this superstar’s life of glamour,” says Paul Marciano.
“I am truly honored to have been invited to work on this new campaign for GUESS and Marciano, I love the brand and the values it represents. I love wearing the collections because they make me feel empowered yet sexy. They have a distinct feminine character while expressing a timeless essence.” Georgina Rodriguez