1975. Two years after the men’s Ready-to-Wear Givenchy Gentleman boutique opened, Hubert de Givenchy created the eponymous fragrance whose scent was destined to become mythical. Flawless chic and exquisite manners… The Givenchy Gentleman is undoubtedly “the most gentle of men”, a paradigm of elegance from every point of view, just like his creator who embodied a timeless attitude through his personality and charisma. Nurtured by an aristocratic vision based on culture, savoir-vivre and generosity, the couturier brilliantly combined refinement with a forward-thinking spirit, creative freedom and traditional know-how to define an asserted, bold vision of beauty which has endured since the creation of the House.
2025. Precisely fifty years later, the Givenchy Gentleman Society is incessantly expanding. This original, multifaceted community, founded by the House in 2023, brings together the gentlemen of our time. Personalities who do not fit into any category, yet share essential values: a keen social awareness, deep respect for others, unwavering loyalty towards their commitments, elegance tinged with irreverence… Also the wish to have a positive impact on society. Creative, passionate, free-thinkers, game changers of all backgrounds… All these gentlemen are brought together by Givenchy around a line of perfumes that are as bold as they are unifying.
THE ESSENCE OF THE MOST DAZZLING GENTLEMEN
Following Gentleman Society Eau de Parfum and Eau de Parfum Extrême, Givenchy is now exploring a new facet of the gentleman attitude with Eau de Parfum Ambrée. The House draws inspiration from its founder, Hubert de Givenchy, and from the most flamboyant sides of his personality, his creativity, his free-spiritedness. He himself actually used to define his way of living as “grand style” … Eau de Parfum Ambrée was thus imagined as the essence of the most dazzling gentlemen – artists, hedonists, showmen, sportsmen as inspired as they are inspiring… All those who are born to live and reveal themselves in light.
The Gentleman Society is more than ever open to all kinds of individualities and uniqueness, as shown by the unprecedented press visual supporting the launch of the new fragrance: a living depiction of the values of openness and inclusiveness of the Givenchy crew.
