Italian fashion house, ETRO has signed a licensing agreement with childrenswear specialist Simonetta to introduce ETRO Kids, which is set to include newborn, baby, and junior collections from 0 to 16 years old.
The line will officially launch with the spring 2024 collection and its creative direction will fall under the vision of Marco De Vincenzo. As the goal is to coherently extend to the new category the same aesthetic as the designer has been imprinting on the brand since his appointment last June, the rich fabrics and simple shapes deployed for the main ready-to-wear collections are expected to be replicated in the mini-me looks. The ETRO Kids line will also include footwear and leather goods.
Fabrizio Cardinali, CEO of ETRO, says:
“We are delighted to announce the new partnership with Simonetta. ETRO is a world of colors, patterns and inspirations that easily embrace the kidswear segment, while strategically expanding the brand’s creative and business horizons. We are sure that the partnership with such a leading company will continue to enhance our vision, aimed at offering customers an increasingly complete and high-quality shopping experience.”
Niccolò Matteo Monicelli, CEO of Simonetta Group, says:
“We are proud to introduce an iconic Maison as ETRO among our licenses. This is a further step for our group which once again confirms itself as an international reference platform in the childrenswear sector, thanks to a stimulating project from the product’s point of view and Italian style.”