Coach launches its Ramadan campaign starring singer-songwriter Elyanna, the Palestinian-Chilean artist and multi-cultural trailblazer known for her authenticity, creativity and originality.
Elyanna embodies the spirit of Coach’s brand purpose, the Courage to Be Real, which encourages courageous self-expression and embracing all aspects of who you are with confidence, while inspiring others to do the same. The new campaign introduces a fresh perspective on confidence, self-expression, and creating a positive impact on the world—all in keeping with the heritage and timeless codes of the iconic house.
Set against vibrant blue and dusk skies, the campaign embraces the warmth and burning glow of the sun, inspired by the serenity and beauty of Ramadan evenings. Elyanna is captured expressing her many selves in moments of confidence, authenticity and possibility, telling a visual story that resonates deeply with Coach’s brand ethos.
“Collaborating with Coach has been amazing. It was a chance to bring my world into the mix—whether it’s the coins, henna, or my curls. It’s been great to see how we could blend those elements with the brand’s vibe. Being the first ambassador from the Middle East feels natural, especially with a brand that values individuality and self-expression as much as I do!” says Elyanna.
