The 2023 Max Mara Bridal collection draws its influences from a cache of timeless
treasures. The enigmatic elegance of the East depicted in the movies of Wong Kar-wai (In
The Mood For Love), Zhang Yimou (Red Lantern), and Rob Marshall (Memories of a Geisha)
set the mood for a collection that is unequivocally modern and unapologetically romantic
in which the focus is the feminine form.
Plunging necklines and body-skimming silhouettes are balanced by relaxed volumes with
the elegant ease of kimonos or robes de chambre. While dresses draw the limelight,
tailoring is also a pivotal element of this collection creating options for those committed
to the style formula of trousers, jackets, tunics and jumpsuits.
Intricate embroideries and a frisson of fringe bring glamour to individual looks and the
accessories that complete them. And while a palette of white is given, color is a defining
element, particularly with the use of a new warm tone we call “rosé” and a cool
“aquamarine”. Combined with the new neutral, “silver”, and a flourish of “lantern red”, this
collection is created to make a special day. Max Mara is extraordinary.