ELEMIS believe the benefits of double cleansing are too good to ignore and are educating their customers on the importance of a 2-step cleanse and personalizing their cleansing routine to target their skin concerns to reveal even more results. What is Double Cleansing? Every professional ELEMIS treatment starts with an invigorating double cleanse. This two-step approach delivers an even deeper clean, whilst helping to prep the skin for the following routine steps. While cleansing may only occupy one stage in many skincare routines, double cleansing splits it into two for optimal results. The first cleanse removes any impurities from the surface of the skin, such as makeup, SPF, excess sebum, and dead skin. This step can usually be carried out with a cleansing balm or oil. The second cleanse focuses on cleaning deeper within the skin, free of any barriers. This should leave your skin prepped and primed to receive the full benefits of any other products that follow, such as moisturizers and serums. The Benefits of Double Cleansing The use of two separate cleansing products enables your skincare formulas to target your skin concerns, whether that’s hydration, breakouts, or signs of ageing, boosting your skin’s overall health. This is achieved both through the act of cleansing itself and by unlocking the potential in the other products applied after the skin has been thoroughly prepped. Double cleansing before bed will ensure skin is working optimally as it enters its renewal stage overnight.