PUMA launches limited-edition Emirates-inspired collection designed by local artists
Global sports brand PUMA announced the launch of its new drop, in collaboration with local designers Hala Al Qasibi and Noora Makki. The limited-edition RS-X 07 footwear, boasts a design inspired by the sands and spirit of the seven Emirates and will be sold exclusively at Dubai Mall and PUMA.com.
Following a design competition held at Sole DXB in 2022 – Dubai’s renowned annual cultural and creativity event, PUMA had invited designers and artists to participate for the opportunity to have their designs featured in a limited-edition collection, with the finalists chosen by the public – designers Hala Al Qasibi and Noora Makki, students at the Dubai Institute of Design and Innovation (DIDI).
Both chosen and designed by the local community, the RS-X 07 collection is a celebration of the culture and country, drawing on the UAE itself and infusing imagination and innovation with local talent. The RS-X 07 illustrates the country’s landscapes, incorporating materials, patterns, colors associated with its diverse culture and heritage.
Commenting on the creative process, designer Noora Makki said: “Throughout the design process, it was important for us to form a sense of unity and have that reflected clearly in the final product.”
Discussing the inspiration, Hala Al Qasibi commented saying: “The fact that we have an opportunity like this, and we could design a shoe that represents so much of ourselves and our culture, I think was the best thing that could have happened in our journey.”
Murat Dulge, PUMA head of marketing Middle East added: “This collaboration represents the true meaning of integration, celebrating the UAE’s proud spirit and infusing it within the PUMA brand. We are proud to have the opportunity to showcase local talent and place the spotlight on the region’s creativity with a dynamic and innovative product line that symbolizes an intersection of art, fashion and culture brought to life with the work of extraordinary local designers.”
Designed by the people and brought to life by PUMA, the RS-X 07 drop is an ode to local creativity and talent. The limited 100 pairs drop is available exclusively at the PUMA Dubai Mall store and PUMA.com.