Burberry has announced its introduction of a virtual handbag collection on Roblox, a global online platform connecting millions of people through shared experiences.
Taking inspiration from the brand’s iconic Lola bag and Burberry’s long-standing affinity for nature and the outdoors, the exclusive limited-edition virtual Lola range is comprised of five unique handbags in experimental designs. Created in partnership with one of the Roblox community’s most established digital fashion designers, @Builder_Boy, and with one bag dropping every 24 hours from Monday 11th July, the announcement reflects Burberry’s commitment to experimenting with creativity and going beyond.
Rachel Waller, VP Channel Innovation at Burberry said: “We are thrilled to partner with Roblox to share a virtual handbag collection and to bring our iconic Lola bag to life in an entirely new creative way. The expression of our digital personas is a fascinating concept and one which we know is increasingly important to our customers. Roblox is a platform built on imagination, community and creativity pillars which are central to our brand, and we’re delighted to bring our virtual products to this community.”