“I’m really honored to become a global brand ambassador of the most stylish and cutting edge French High Jewelry Maison. I’m really excited to embark on this new adventure.”Xiao Zhan
The most stylish and cutting edge French High Jewelry Maison proudly introduces Chinese actor and singer, Xiao Zhan, as its new global brand ambassador. Since the debut, Xiao Zhan has accumulated accolades for his sincere acting across numerous roles, meanwhile upholding his distinctive style.
Maison Boucheron is elated to embark on this new journey alongside Xiao Zhan, as they share common values. Xiao Zhan, a stylish public figure, fearlessly embraces his individuality through experimentation and welcomes challenges with open arms. He fearlessly tackles a variety of roles and portrays strong characters in his acting career. The freedom and pioneering attitude he shows is a true portrayal of the spirit of Maison Boucheron.
“I am thrilled that Xiao Zhan is joining the Boucheron family. Beyond the strong values we share, his fierce sense of style and his vibrant personality perfectly embody the essence of Boucheron’s ethos. With this exciting new collaboration, we also reassert our presence in China which plays a crucial role in Boucheron’s strategy.”Hélène Poulit-Duquesne, CEO of Maison Boucheron
With years of accumulation and diligent exploration, Xiao Zhan has own remarkable achievement in his acting career. Maison Boucheron eagerly anticipates the creation of unforgettable moments together.