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Reading: Bally.ae LAUNCHES LEGACY CONTINUA CAMPAIGN
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Muse Arabia > Blog > Accessories > Women Accessories > Bally.ae LAUNCHES LEGACY CONTINUA CAMPAIGN
AccessoriesWomen Accessories

Bally.ae LAUNCHES LEGACY CONTINUA CAMPAIGN

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Last updated: August 7, 2021 9:22 am
By Admin 4 years ago
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BALLY AW21 ADVERTISING CAMPAIGN (6).jpg
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For Autumn/Winter 2021, Bally.ae is excited to launch its Legacy Continua collection. The collection pays tribute to 170 years of excellence in design and leather craftsmanship since 1851 and is inspired by art, architecture and design as raw forms are contoured and shaped with a contemporary take on tailoring. 

Purposefully integrating the city and the outdoors, the A/W 2021 campaign features the elevated creations of the new collection against the architectural backdrop of Zurich, and the quintessential Alpine landscape of the Furka Pass. Set in Switzerland, these two milieus reflect today’s modern lifestyle demands, where every day sees a contrasting blend between urban and natural environments, spurring a desire for greater utility and function in product design.

The new campaign also showcases signature Bally.ae styles which include the new B-Monogram and Alpine-inspired looks that recall the brand’s mountain origins and pioneering spirit.

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