adidas proudly announces the debut of it’s first-ever regional runway show, in partnership with Saudi fashion label Kaf by Kaf, to showcase their Spring-Summer 2025 Sportswear Collection ahead of Riyadh Fashion Week.
Driven by a collective commitment to empowering Saudi creative talent, guests are set to witness a collection that marks a significant milestone in the fusion of fashion and sports within the region – all set in one of Riyadh’s tallest and iconic Financial Plaza by KAFD.
Curated and designed by Kawthar Alhoraish, the creative force behind Kaf by Kaf, the ready-to-wear pieces will feature a line of unisex pieces, produced to meet the needs of both athletes and fashion-forward individuals. In addition, the runway will feature one-of-a-kind colourful art pieces that the brand is known for, all inspired by the Kingdom’s rooted history with football.
“We’re incredibly excited to partner with Kaf by Kaf for this special collection, which not only honors the growing fashion and sports culture in Saudi Arabia but also brings innovation to the forefront of sportswear design,” said Bilal Fares, SVP and GM, adidas Emerging Market Central. “This partnership reflects adidas’ commitment to inclusivity, with pieces that are designed to perform, inspire, and celebrate individuality. It’s an exciting moment for us as we unite fashion with high-performance sportswear ahead of Riyadh Fashion Week.”
Commenting on the partnership, Kawthar Alhoraish, Founder and Designer, said: “Our partnership with adidas is a groundbreaking moment for Saudi fashion, highlighting the vibrant creativity of our nation and the intersection of sports, culture, and fashion. Football in Saudi Arabia is not just a sport; it’s an integral part of our cultural heritage. This partnership with adidas celebrates the diversity and richness of Saudi heritage while embracing the future of sportswear innovation”.
The partnership between adidas and the brand marks a pivotal moment in Saudi fashion, highlighting the nation’s thriving creative scene and the growing convergence of fashion, sports, and cultural identity. By partnering with the Fashion Commission to empower Saudi creatives and grow fashion and sportswear sectors, the brand renowned for its distinctive blend between traditional and contemporary elements, and adidas, a brand synonymous with excellence in sportswear, have the opportunity to host a truly memorable and exhilarating event.
Attendees will experience the brands first regional runway show featuring the upcoming SS25 Sportswear Collection inspired by the Saudi Arabia’s rich fashion culture, which is set to launch this upcoming Ramadan 2025.
