adidas, the iconic sports brand, announces the launch of its latest activewear collection, the Bloom Sky, in partnership with Saudi artist Raghad Al-Ahmad. Combining adidas’s commitment to innovation and performance with Al-Ahmad’s unique artistic vision, this collection celebrates diversity, inclusivity, and style.
The Bloom Sky Collection is a testament to adidas’s dedication to providing athletes and enthusiasts alike with high-quality sportwear apparel that reflects individuality and cultural identity. The collection features functional unisex pieces in various colorways such as pants, shorts sweaters, jackets, hoodies, and t-shirts along with women’s modest wear pieces such as an abaya and hijab – providing coverage without compromising on performance of style.
Inspired by the Saudi desert blooms, vibrant flowers and stars, the collection embodies a sense of freedom, movement, and self-expression.
Jeddah Born Muti-disciplinary Artist, Raghad Al-Ahmad, uses art as a medium to express and transform her reality while simultaneously documenting her cultural roots, bringing a unique perspective to the partnership. With a deep appreciation for nature and a keen eye for detail, Al-Ahmad’s artwork captures the Beauty of Saudi’s nature in all its breathtaking glory, translating it into captivating designs.
Raghad Al-Ahmad says “As humans, our diverse experiences and rich cultural heritage shape our essence. Embracing our authenticity is the key to unlocking our empowerment. adidas is paving the way for talented Saudis to claim their spotlight on the global stage.”
The collection is part of adidas‘ ongoing efforts to collaborate and spotlight artists from the region while also highlighting their commitment to modesty and responsible consumption, inspiring consumers and shoppers whilst celebrating diversity and inclusivity.
