Taking it back to where it began with Lucy at the core of NFD’s designs, shapes, and styling, this collection resets and redelivers true Never Fully Dressed, the brand’s ethos, where it came from and the love NFD products bring to their customers.
‘As a female, self-funded founder I am super proud of what we have created and the reliance on the brand over the past 13 years. We have worked hard to create a strong community with products that make women feel as amazing as they are. All of which I wanted to bring to life through this collection’
With a nod to NFD classic prints & Lucy’s unique style with her founding voice, the collection is both nostalgic whilst on trend with elevated material bases & patterns. A strong line-up of dresses, luxe co-ords, complementing accessories and of course, mini-me pieces to include Lucy’s daughter Forrest.
‘I have always been a lover of bandana print so I would have to say the brown bandana dress is my fave in this collection. It’s a subtle yet cool cowgirl, made from a soft viscose satin with a modern colour. The patchwork range includes around 10 of our key prints, a lovely skip back in time, and also comes in a mini-me so I can get Forrest involved’
The range brings NFD’s homegrown style icon Lucy’s passion to empower women to feel the very best version of themselves through stylised, bright pieces in inclusive sizes to life.
