Yves Saint Laurent Beauté celebrated the launch of the new LIBRE campaign with Dua Lipa, its ambassador.


The event took place in the vibrant heart of the capital, where the magical reflections of the city enchanted the happy few friends of Dua and the brand, gathered for the occasion.

In a setting revisited in the colors of LIBRE perfume, with a breathtaking 360° view of Paris, Dua Lipa welcomed her guests for an intimate dinner followed by a vibrant evening with a performance by DJ Mygal.

During the evening, her guests were able to discover the new fragrance in an immersive space designed around the fragrance’s accords: saffron, fern and orange blossom.

The global pop superstar who embodies the image of the LIBRE woman since 2019 was surrounded by her close friends as well as celebrity ambassadors YSL Beauté such as K-pop singer KAI, Spanish actress Milena Smit but also singers Hyunjin and Felix of the Korean group Stray Kids who came especially for the occasion.

Among the Parisian guests at the party: La Grande Dame, Léo Walk, Soko, Camille Jansen, Sharon Alexie, Claire Laffut, Ali Latif, Simon Buret and many others to celebrate Paris, the freedom under the aegis of YSL Beauté.