Home of the world’s leading luxury beauty brand. Here you can play, share, learn more about beauty, and so much more besides;

Here, you can see happiness brought to life because above all, Lancôme is a happy brand with a heart, and that heart beats with beauty.


Happiness has a new address: Lancôme, 52 Champs-Élysées

Let us make you happy. Swing the grand glass doors open from the iconic avenue and enter into a joyous immersive experience that immediately says: Lancôme.

Lancôme, number 1 luxury beauty brand in the world¹, inaugurates its new flagship store on the prestigious Champs-Élysées in the heart of Paris. 52 Avenue des Champs-Elysées is an address imbued with historical prestige and is the new home of happiness for Lancôme, a new place for beauty and happiness where visitors can discover the brand’s world, experiment, enjoy and share.


An ode to joy and happiness

Throughout the two floors and 300 square metres, visitors will be immersed in the values that Lancôme cherishes and that make up its DNA: happiness, generosity, femininity, empowerment, trust and togetherness. From the entrance, Lancôme welcomes visitors into an immersive and experiential space : the Joy Of Now. This striking decor marks the entrance into Lancôme’s world of happiness through an immersive experience, both physical and digital, which immediately plunges visitors into the wonderful atmosphere of the flagship store.


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