Inspired by the passing of time, the new Versace Watches Spring-Summer 2021 campaign juxtaposes the latest designs with an ancient timepiece – the hourglass.
Referencing the colors – and sands – of Versacepolis, new campaign imagery puts the golden hourglass against a cool, underwater-toned backdrop. The latest watches, a fusion of contemporary technology and timeless design, play and interact with the sculptural symbol of time.
The captivating video that accompanies these images features mesmerizing sequences that channel the movement of watch hands. Sands, seconds, minutes, and hours are fleeting, yet the watches’ charm is enduring.

About The Author