In a continuous effort to bring unique offers and experiences to its members across the UAE, MUSE, the loyalty programme by Chalhoub Group, has partnered with Retail Abu Dhabi (RAD) on a campaign titled “Unlock the Extraordinary”. MUSE members can shop at participating MUSE stores in Abu Dhabi from Jan 21 – Feb 13  and have the chance to win 1 of 6 brand immersive experiences – from shopping sprees, tailored dining experiences, wardrobe refresh and more, with loved brands L’Occitane, Tryano, Max Mara, Tanagra, Swarovski and Lacoste, all in conjunction with Retail Abu Dhabi One, the new membership platform from Retail Abu Dhabi.

With this unique activation, MUSE holds true to its promise to members to provide them with thoughtful and tailored experiences delighting in moments truly special to them. These benefits extend to nonmembers shopping during Abu Dhabi Shopping Season as well, with a simple download of the MUSE App. The App makes it all possible – an adaptive and responsive platform to collect & redeem points; unlock exclusive benefits like MUSE concierge, valet parking, home delivery, partner offers and more; and, book & enjoy experiences from luxurious spa days to contest get-aways.