The all-new Mercedes-Benz S-Class has officially launched by Emirates Motor Company (EMC), the authorized general distributor for Mercedes-Benz in the Emirate of Abu Dhabi. Ushering in a new era of premium mobility, on the road performance and superior levels of technology.

Representing the highpoint of Mercedes-Benz’s legendary commitment to excellence and engineering expertise, the S-Class is where covetable luxury meets the highest possible levels of motoring innovation. To mark the launch of the S-Class at EMC, loyal customers were invited to a series of private lifestyle experiences, hosted within a private villa at the Fairmont Bab Al Bahr. Attendees were offered the opportunity to experience the S-Class lifestyle across four distinctive areas, highlighting features of the new car: design, exterior, interior and technology. To showcase the different individualization options for the new S-Class, attendees also personalised their own perfumes and Arabic cups.

“As one of the most eagerly-awaited, desirable and impressive automobiles ever produced by Mercedes-Benz, we are thrilled to offer our customers the opportunity to experience the brand-new Mercedes-Benz S-Class. Emirates Motor Company (EMC) has proudly been the authorised distributor of Mercedes-Benz in the emirate of Abu Dhabi since 1962. As an established and trusted automotive brand, Mercedes-Benz and EMC have greatly contributed to the incredible growth of the UAE’s capital and the nation as a whole by helping to drive ambition and deliver excellence – two qualities that are epitomised by this latest S-Class model.

“The arrival of the brand-new S-Class is a cause for great excitement, with the state-of-the-art sedan sparking huge levels of interest among our clientele, both new and old, right across the emirate. The undisputed ‘best car in the world’ the S-Class is a welcome addition to the much-admired fleet of Mercedes-Benz vehicles available to customers at EMC. Both a thrill and a pleasure to drive, or be driven in, the S-Class takes innovation, comfort and quality to new and exciting levels,” says Lawrence Good, General Manager at Emirates Motor Company, Passenger Cars.

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