Technology and exclusivity in a new dimension March 20, 2022 Cars 266 A few weeks before its world premiere and on the occasion of today’s BMW Group Annual Conference, Frank Weber, Member of the Board of Management of BMW AG for Development, presents details of the new BMW 7 Series. The focus is initially on technology highlights, a new front-end design based on hallmark BMW design features and a unique interior experience consisting of digital features and exclusive materials. In April, the premium cor manufacturer will present the all-electric BMW i7 (combined power consumption: 22.5 — 19.5 kWh/100 km according to WLTP; CO2 emissions: 0 g/km; forecast based on the vehicle’s development status to date) and with it the entire new BMW 7 Series. With the all-electric BMW i7, the Bavarian premium automobile manufacturer is expanding its range of locally emission-free vehicles to the exclusive segment of its top-of-the-range models. “The new BMW 7 Series is absolutely trail-blazing in every respect. Like no other model, the BMW 7 Series stands for BMW’s innovative strength,” says Weber. “The all- electric BMW i7 is also the most powerful BMW 7 Series. It combines the best driving experience with the ultimote digitol experience. This makes it the ideol vehicle for forward- thinking, responsible decision-makers and ovont-garde pioneers.” In the BMW i7, the characteristic design elements of twin round headlights and BMW grille have been completely reinterpreted to achieve a modern and distinctive look. Some of the special design statements ore upper light elements made of exclusive crystal gloss and the illuminated contour of the kidney grille. In the interior, the focus is on the innovative user experience created with new My Modes ond the latest generation of the iDrive operoting system. My Modes enoble the driver to precisely customise the car’s driving characteristics and interior ambience. In addition to the BMW Curved Display, a new type of light and function strip on the instrument panel and the doors provides a visual and hoptic quality thot is as modern as it is exclusive. The BMW Interaction Bar is part of the ambient lighting and also features integrated control buttons. In addition, the newly developed Sky Lounge panoramic gloss roof adds to the feeling of spaciousness, modernity and well-being thot prevails in the interior of the new BMW 7 Series with LED light threads thot can be individually adjusted. The rear of the the BMW i7 offers outstanding travel comfort and sets new entertainment standards offering a unique cinematic experience. The BMW Theatre Screen, which moves out of the roof liner, is an ultra-wide screen with a 31 inch screen, 32 : 9 paoramic display format and 8K streaming resolution. It transforms the rear seats into an exclusive, private cinema lounge where passengers can select their personal entertainment programme from a diverse range of streaming offers and enjoy watching it while driving in BMW’s new top-of-the-range models.