After years of exploring timeless materials of extraordinary strength and enticing mystery, Swiss watchmaker Rado launches a new line to celebrate women, and femininity in its myriad forms. The master of unusual substances is teaming up with the profoundly original (and of decidedly unusual substance) French-Austrian designer Marina Hoermanseder for a brand-new version of its Captain Cook   timepiece — an exquisitely bold and totally empowering piece of watchmaking elegance. Buckle up for the ride, for Marina loves experimenting with colour, forms and materials, and this latest Rado brings together what she loves best — upbeat, breathtaking design — around a state-of-the-art movement and timepiece by the famous Swiss brand.

Strength, bravery and originality have been hallmarks of the feminine universe since time began. Rado has chosen to underline those timeless values alongside Marina Hoermanseder, in a statement of great uniqueness, joyful celebration and truly affirmed personality.

The new and stylish 37mm timepiece features some of Marina’s signature elements, such as her trademark buckle and leather strap in expressive and exuberant pink, with a matching cylindrical watch case adorned with the Marina Hoermanseder logo. The watch is at once graceful and powerfully feminine, marked with Marina’s all-inclusive, daring creativity that has charmed many top celebrities, from Lady Gaga to Paris Hilton. Clearly, as women, they are shining examples of character, originality and courage, aspects that Rado wishes to highlight in its collaboration with the dynamic, multi-faceted designer. Additionally, the new timepiece is a marvellous occasion to show the brand’s own long-term watchmaking artfulness, with exquisite details such as the rose-gold-coloured elements in the hands, indices and case.

In respect of women’s preference for a range of choices, the new Rado is delivered with three watch straps, in pink, black and an original, extra-long version, also pink, meant to go twice around the wrist. This smart arrangement allows the watch and MH buckle to end up on the same side of the wearer’s arm, a neat and playful touch. The straps are all equipped with EasyClip fittings to allow for quick change, in harmony with the wearer’s predisposition or mood of the moment. It’s all very stylish, with just the right amount of bling, and the various components find a safe home in the handsome pink carrying case, also equipped with buckle closures.

Immerse yourself — indeed up to 100 metres — in the playful, spunky world of the new Rado Captain Cook x Marina Hoermanseder.

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