PLAYING IT SAFE? ABSOLUTELY NOT. BELIEVE IN THE IMPROBABLE. PURSUE THE UNREACHABLE. YOU NEVER KNOW IT’S POSSIBLE UNTIL YOU DO IT. WHY NOT GIVE IT ALL YOU‘VE GOT?

In 2017, Yves Saint Lauren Beauté took the first letter of its founder’s name, turned it into a question, and named a new scent after it… Because everything starts with a Y.

Today, with Y LE PARFUM, YSL Beauté pushes back the boundaries of masculine perfumery even further by exploring the intense show of cleanness and sexiness of the fougere.

Matching vibrant lavender against the strength of black cedarwood, Y’s richest variation yet is a forceful olfactive statement.

Floral, crisp, and minty, geranium extends the radiance of the sparkling opening as Y LE PARFUM segues into a more sensual mood.

Intense? Absolutely.

Edgy? the name says it all.

Nothing but the boldest, most potent scent would dare to call itself Y LE PARFUM.

It‘s not a question.

It’s an answer.

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