PRADA INTRODUCES THE NEW SIGNATURE FEMININE FRAGRANCE, PRADA PARADOXE November 12, 2022 Beauty 44 Prada introduces the new signature feminine fragrance, Prada Paradoxe, which captures the essence of the undefinable and ever-evolving Prada woman, who is never the same, but always herself. Showcasing a timeless white flower bouquet reinvented into an avant-garde signature and encapsulated in an iconic yet unexpected triangular bottle, the fragrance embraces all paradoxical dimensions of scent and self. Celebrating multidimensionality in an interplay of opposites, Prada Paradoxe redefines an intense feminine sensuality through contrasting expressions. With dominating notes of neroli and jasmine, the timeless florality of a white flower bouquet is twisted with an avant-garde olfactory signature of Ambrofix™ and Serenolide™ accord to create an intimate and enduring trail led by a vibrant warmth. A technological world first sees Prada Paradoxe explore nature through an innovation shaped for Prada that extracts the scent of the neroli bud before it opens. The fragrance reinvents freshness by capturing the brief floral, crispy and fresh dimension of the flower.