NEW! ROUGE SUR MESURE FROM YSL BEAUTY May 3, 2022 Beauty 74 It’s lipstick, but not as you know it. Get ready to experience the first smart personalized lip color. Infused with YSL’s legendary color expertise and powered by patented technology by Perso, ROUGE SUR MESURE is a personalized lip color device which creates shades that are “truly” like no other. Imagine… thousands of shades at your fingertips. The potent combination of your design with YSL’s iconic styling. All ready for you in just seconds. ROUGE SUR MESURE is a state of the art, Perso-powered device that comes with three color-rich cartridges in four distinct shade families: red, nude, orange or fuchsia. Using artificial intelligence and real-time data, the slimline, sleek black device showcases an innovative patented technology, with 14 patents already, and more to be announced shortly. Among these innovations, ROUGE SUR MESURE features a patented motorized system that blends and dispenses your bespoke lip color. From the smart technology powering it, to the functional, stylish, sustainable packaging, with its quilted vegan leathereffect lid that doubles as a compact so you can take your lip color with you, no detail has been overlooked.