New! Born in Rosso by Valentino Beauty July 30, 2022 Beauty 98 The new Valentino Beauty advertising campaign Born in Rosso pays homage to Rosso Valentino, the iconic color of the Maison, a vibrant chapter of the brand’s narrative, a synonym of its glorious history and of its aesthetic identity. Valentino speaks in red, a color that is a language and that demonstrates its identity. A multifaceted universe, red is made up of tones and registers. An emotional and sentimental code, it contains infinite voices. The temperature of infinite personalities and an embracing selection of possibilities: punk and romantic, free and sparkling, poetic and powerful, joyful and magnetic, multifaceted.