The new Valentino Beauty advertising campaign Born in Rosso pays homage to Rosso Valentino, the iconic color of the Maison, a vibrant chapter of the brand’s narrative, a synonym of its glorious history and of its aesthetic identity.

Valentino speaks in red, a color that is a language and that demonstrates its identity. A multifaceted universe, red is made up of tones and registers. An emotional and sentimental code, it contains infinite voices. The temperature of infinite personalities and an embracing selection of possibilities: punk and romantic, free and sparkling, poetic and powerful, joyful and magnetic, multifaceted.

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