Michael Kors is happy to unveil the Watch Hunger Stop 2020 campaign, entitled FOOD IS LOVE – SHARE YOUR HEART, fronted this season by a diverse collective of the brand’s own employees.
Leaning into the renewed sense of connection and spirit of community inspired by the global pandemic, Kors looked closer to home to cast the talent for his latest Watch Hunger Stop campaign, the brand’s long-running philanthropic initiative in partnership with the United Nations World Food Programme (WFP). Renowned for starring a long list of celebrity ambassadors including Kate Hudson, Halle Berry and Lupita Nyong’o, this year’s campaign instead focuses on Michael Kors employees from across all levels of the organization, individuals who volunteered to further support the cause by stepping in front of the camera.
The resulting imagery, shot by Menelik Puryear against brilliantly colored backgrounds and accented with still photos of fruit and vegetables, is an exuberant, heartfelt expression of collaboration and commitment by Team Kors. The staffers are pictured wearing the special-edition Watch Hunger Stop 2020 designs: a white, 100% organic cotton LOVE T-shirt, $40; and a blue denim tote, $58, made with 25% Repreve® recycled polyester. Both are adorned with a specially designed red love heart patch. All profits from the sale of the tee and tote go to WFP.
“The idea behind Watch Hunger Stop has always been to connect communities—to share and focus our resources, our voices and our attention to solve the problem of hunger. Now, in the face of this global pandemic, we see just how interconnected we all are, and this reinforced my belief that we all want to do good and make a difference in the world,” says Kors. “Casting and photographing our employees for this campaign was very special. People talked about their pride in working on Watch Hunger Stop over the years, and their eagerness to help those in need.”