Giorgio Armani unveils LIP POWER – the new longwear lipstick that lends a vivid intensity to lip color, captured in a formula that feels light and comfortable to wear. With a flattering satin finish, LIP POWER meets every lip color expectation: the matte color users looking for more comfort, the shine lovers looking for longer wear. LIP POWER embodies the fusion of Giorgio Armani’s make-up artistry and expertise, with the brand design signatures. Created with Giorgio Armani International make-up artist Linda Cantello, the LIP POWER collection is composed of a rich palette developed so that there is a shade to reveal each wearer’s individuality, allowing for the ultimate in self-expression. Meanwhile, LIP POWER’s sleek packaging reinterprets the lipstick as a desirable design object, with its slim, ergonomic form and spare, elegant lines. And when the lip color is applied, LIP POWER’s intuitive, drop-shaped bullet allows an effortlessly precise, flawless result.