October 2019 saw Saudi Arabia’s timeless modern fashion house, Leem, launch its AW19 collection in stores throughout the Middle East. Distinguished by its stylish and affordable pieces designed for today’s fashion-conscious woman, Leem’s vision is to redefine modest wear with global appeal.


From the spirited, stompy muse swathed in black (or suited and not-quite-muted in corporate tones) to the vibrant-hued star who’s dressing for the limelight: Leem’s Autumn Winter 2019 inspiration is of two halves. But these two opposing influences share a common denominator – they celebrate the woman of today. This is the trend that defines the season and beyond.


On the minimalist theme, seriously sophisticated tailoring is taking a starring role – consider it a neat palate cleanser after many seasons of sports luxe. Then there’s the return of supple leather, a hero full-length dress, in particular, directing the new mood in quiet luxury. As for the opposing side? Vibrant colour, which can be worn head-to-toe. And floor-length dresses – oversized and couture-like in their construction and unapologetically sophisticated.


Leem’s stylish silhouettes mark the intersection of conservative fit and modern flair, elevating the fashion quotient of its all-inclusive clientele-base, whether they choose to conceal for culture or as a personal preference of style.


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