HUDA BEAUTY FOUNDERS INTRODUCE SECOND HB ANGELS BRAND, HUMANTRA: A GLOBAL SUPPLEMENTS BRAND ON A MISSION March 2, 2022 Beauty 307 Huda and Mona Kattan have been long-time advocates of holistic wellness and are passionate about helping people, especially when it comes to health. Being the brand-building icons they are, they both believed that a supplement brand needed to come to life under the HB Angels wing. And that’s exactly what they set out to do. After two years in the making, today they are unveiling Humantra—a global health supplements brand and the second venture to launch out of the HB Angels investment fund and incubator. SIMPLIFIED SUPPLEMENTS While the pandemic incited a widespread desire for many to become more health-conscious, the supplements space has remained confusing and overwhelming for the mainstream consumer. Humantra is striving to bridge that gap through easy-to-use supplement products and by simplifying complex information in an intimidating wellness category. The brand’s mission is to put thriving health within reach for everyone, no matter where they are on their wellness journey—ultimately helping people take ownership of their health and build a strong foundation. Long term, Humantra’s product line will aim to simplify the supplement-buying experience and address 4 key pillars of health—hydration, gut health, brain health and sleep—by bringing together the daily essentials the body needs to form a healthy foundation. In line with that vision, the first product is aimed at addressing what the brand considers to be one of the most important aspects of the health foundation: hydration. MEET THE NEW DAILY HEALTH HACK After realizing that most electrolyte formulas are loaded with sugar and gut-disrupting artificial ingredients, and only contain a few of the 6 essential electrolytes, Humantra set out to introduce the most clean, complete and highly effective electrolyte formula on the market: Hydration Hack. Formulated for daily use, the product is a plant-based replenishing electrolyte and antioxidant drink mix available in individual serving size stick packs. The formula contains all 6 essential electrolytes for optimal hydration, and is enhanced with zinc, vitamin C, vitamin B12 and chromium picolinate for immune system support and metabolic health. Made of 100% natural ingredients, the formula contains no artificial colors, sweeteners or flavors and it’s completely sugar-free. Hydration Hack is naturally flavored with plant extracts, providing clean energy and pure hydration that won’t disrupt gut health.