DIESEL, announces the launch of its brand e-commerce platforms in both KSA and UAE markets to continue its digital expansion and growth. DIESEL’s customers can now shop the latest styles and collections on the website, where free shipping is granted within both countries. New customers could also be tempted and treated with exclusive promotions at checkout. For over 40 years, DIESEL, has been a leading pioneer in denim and premium casual fashion and one of the first brands to open its own e-commerce. Particularly this extension to cover the Middle East market needs through their partnership with Middle East retailers & distributors BESIDE ; paves the way for a new wave of DIESEL customers to shop and tap into a whole range of lifestyle products from menswear, womenswear, jewelry, eyewear, kid’s apparel, fragrances and watches will stand for passion, individuality and self-expression. The global pandemic has accelerated the shift towards a more digital world and triggered changes in online shopping behaviors that are likely to have lasting effects and undoubtedly, DIESEL & BESIDE, will continue to be industry leaders by meeting growing customer demands.

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