This holidays, BOSS Parfums gets ready for a festive season like no other with a sparkling new campaign: Celebrate in Gold. In this magical world, precious golden snowflakes fall gently from the night sky, lighting up everything around them and setting the stage for an unforgettable celebration in inimitable BOSS style.  

Most-wanted gifts are easy to find, with something for every loved one. Limited editions of BOSS Bottled and BOSS ALIVE Eau de Parfum in unique festive bottles are joined by elegant fragrance box-sets, decorated with reflective golden snow.



Two limited-edition fragrances in festive packaging make very special presents for him and for her.  

Balancing strength and sophistication, BOSS Bottled Eau de Parfum is a noble composition that brings a new intensity to the warmth and vibrancy of the timeless BOSS Bottled signature. For the 2021 holiday season, the iconic fragrance bottle is presented in mirror-finish gold for a touch of festive magic.

A new limited edition of the uplifting and empowering BOSS ALIVE Eau de Parfum sparkles with precious snowflakes and is presented in a golden box, making this affirming fragrance something mothers, sisters, significant others and friends alike will be delighted to receive this holiday season.



Extending the campaign, gift sets of the brand’s most popular fragrances – BOSS Bottled, BOSS ALIVE, BOSS The Scent and HUGO Man – gleam with sparkling snowflakes, lighting up a nighttime cityscape. The signature bottle silhouettes are the focal point of the new festive packaging, inviting everyone to celebrate in gold while wearing their favorite fragrance.

For men, the choice of intensely masculine BOSS Bottled Eau de Parfum or Eau de Toilette, energizing BOSS Bottled Infinite, sensual BOSS The Scent and bold HUGO Man ensures there is an option for every festive mood.

The sublime addictiveness of BOSS The Scent for Her and the optimistic woody-floral scent of BOSS ALIVE offer two exceptionally feminine options for women.


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